SharkNinja

At SharkNinja, my role as Global DTC Copywriter extended well beyond the page.

Over five months; I designed the systems, frameworks, and standards governing how copy is requested,
created, reviewed, and delivered across three distinct brands and multiple international
markets.

Working across CRM, web, paid social, SEO, and campaign channels; I combined
creative execution with content operations thinking, turning a fragmented process into a
scalable, structured model.

Elsie is a trained journalist and copywriter with 10+ years of experience.
She's a creative butterfly who's able to wear different hats, as her portfolio shows. She has written lifestyle articles for established UK publications, created copy for brands around the world, and acted as a creative lead on social media for some of the biggest brands in the UK.