BeLightU Strategic Copy

As the Brand Copywriter for BeLightU, a coaching platform dedicated to empowering professional and career-driven women, I crafted a cohesive and inspiring brand identity through strategic content creation. My work focused on amplifying the platform’s mission to help women thrive in their careers and personal lives by delivering engaging, motivational, and results-driven copy across all communication channels.

Elsie

Elsie is a trained journalist and copywriter with 10+ years of experience.
She's a creative butterfly who's able to wear different hats, as her portfolio shows. She has written lifestyle articles for established UK publications, created copy for brands around the world, and acted as a creative lead on social media for some of the biggest brands in the UK.