SharkNinja
A case study and portfolio of my role as Copywriter at Shark Ninja Global DTC. A role that balanced day-to-day delivery with longer-term systems thinking.
Brand Voice for Wine Lovers Box
As Copywriter, I have been instrumental in defining the brand voice for Wine Lovers Box, an e-commerce business delivering wine experiences.
NOW TV TOV
Tone of voice, taglines and copy, for NOW TV ecommerce website and customer journey.
Grants TOV
A brand refresh including the creation of new brand guidelines and Tone of Voice with creative agency, AD Creative.