Brand Voice for Wine Lovers Box

As the Copywriter for Wine Lovers Box, an e-commerce business delivering curated wine experiences, I have been instrumental in defining the brand’s tone of voice and executing its content strategy. My work focuses on creating persuasive, engaging copy that resonates with wine enthusiasts and drives conversions across digital platforms.

Elsie

Elsie is a trained journalist and copywriter with 10+ years of experience.
She's a creative butterfly who's able to wear different hats, as her portfolio shows. She has written lifestyle articles for established UK publications, created copy for brands around the world, and acted as a creative lead on social media for some of the biggest brands in the UK.